SOCIAL MEDIA AND TV ADS
WHY USE SOCIAL MEDIA AND
Social Media Ads are great for targeting a specific audience and for reaching clearly defined goals. Because they are typically shorter videos, you can easily target a specific audience that you can create on various social media platforms and can then track and measure your ROI and effectiveness.
TV Ads on the other hand allow you to reach a very large audience while they are already attentive. TV ads are similar to newspapers and print ads in that they target a more local audience but are typically more appealing because they combine sight, sound, and motion and are shown--for the most part--to a captive audience.
WAYS TO USE SOCIAL MEDIA AND TV ADS
You can use Social Media Ads for generating clicks along with conversions for potential consumers. You can also use Social Media Ads generating your own market research and for focused targeting of a specific audience.
TV Ads are great for reaching a large local audience and generating attention which can lead to potential consumers. They are targeted to specific channels so it is important to pick the channels your target audience watches to reach the right people.
According to a 2021 Lemonlight research article, video ads were the #1 way consumers discovered a brand they later purchased from (source: Animoto) and over 90% of people say they discover new brands or products on YouTube. (Source: Google)
KEY STRATEGIES FOR SOCIAL MEDIA AND TV ADS
Keep videos short, under 30 seconds is preferable for reaching broad audiences and creating awareness at the top of the funnel.
Use the appropriate aspect ratio for the different social media platforms the video will be shown on.
Make sure the video can be understood both with and without sound.
Include a CTA (Call to Action) to generate clicks.
Tell a story with your ad. Good stories keep people watching.
Represent your brand and your brand personality clearly in your advertisement.
Create a clearly identifiable character or theme identifiable with your brand.
Share your video with friends, family and coworkers and encourage them to do the same.