An often talked about but seldom used technique for increasing click rates on emails is to add video. There are more than a few ways to do this, but the three easiest ARE:
1. Adding a thumbnail with a play button linked to a video hosted on Youtube or some other online video platform.
2. Adding an animated gif from the video linked to the actual video hosted on another online video platform.
3. Using an email marketing platform such as What Counts Professional.
At He Post House, we can help with any of these methods, and produce the video for you as well. See our blog 5 Essential Videos Your Business Needs in 2016 if you need ideas on how to use video in your digital marketing efforts.
See the following article for more info: