How to Budget for Your Video Marketing Campaign

October 17, 2019

Well it's that time of year again--Budget Season!

 

And if you've been thinking about hitting the marketing scene with new videos for your business, now is the time to start talking with the people you need on your team.

 

If you're new to video production or have never dealt with the budgeting side of the process, you're probably mystified about what it costs to produce all those awesome videos you see on YouTube.  I mean, with all the cameras on smart phones, next-to-free logo animations and DIY video editing web apps, what does it really take?

 

Well, the truth is, you CAN produce your own videos pretty cheaply these days if ALL you're looking to do is get SOMETHING on line.  So go ahead and check out your options--but don't expect your videos to look like the videos you love on YouTube. With the exception of "Ultimate Fails" and the occasional GoPro "People are Awesome" videos, most user-generated videos fall far short of their viewer's expectations.

 

Why?  Mostly because the best videos are produced by pros with many years of storytelling experience producing videos from script to finish.  Aside from the photographic and cinematography skills they've been practicing for years, they know how to plan your production, relate to your specific audience, edit the script, and use the right gear for the right reasons. 

 

They also know when and what kind of lighting to use, what type of microphones to use, what FX are needed, and what branded graphics and animation should be added.

 

You can learn a lot watching tutorials, samples and training videos if you have time for all that, but you need to remember that in video production, just like life, "Nothing good is ever easy". 

 

If you'd like to start thinking about next year, here are some Video Budget Guidelines that we use for a very broad range of services and levels of production.

 

 

 

If you want to build your very own dream Video Marketing Campaign, train or recruit new employees, tell your story, or build your brand, we're here to help. We'd be happy to sit down and answer any budgeting and creative questions you may have.  Considering the many ways that you can use video these days, it just makes sense to do it right.  

 

If you want to maximize your investment AND populate your website with videos all year long, give us a call about our Batch and Release Web Video Marketing Strategies

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