How-It's-Made Videos

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WHY USE HOW-IT'S-MADE VIDEOS

 

How-It’s-Made Videos are a tool business can use to showcase the design and building process behind its most popular or complicated products. Consumers like to learn more about the products they purchase and use, and these videos are a great way to do so.

 

These videos can show the process as early as the development stage to the product ending up on the shelf or in the hands of customers. These videos not only showcase a product but also how your business operates and how it treats its products and employees.

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WAYS TO USE HOW-IT'S-MADE VIDEOS

Use How-It’s-Made videos to engage consumers and showcase your brand identity through the development process of a product. The viewer wants to see the process behind the products they use and why your brand offers the products it does.

 

How-It’s-Made Videos can be used to showcase the simplest to the most complicated products to design and make. Just because a product might be simple to manufacture doesn’t mean consumers aren’t interested in the process.

Post- it notes

KEY STRATEGIES FOR HOW-IT'S-MADE VIDEOS

  • Make the process understandable–but don’t simplify it too much.

  • Be honest and authentic.

  • Showcase the products your consumers want to see.

  • Consider using time-lapse for processes that don't happen in real time.