Web Video Strategy and Planning
Designing a web video strategy that gets viewers back to your website is what In-Bound Marketing is all about. But most companies don't understand what kinds of videos work best--let alone where they should be used in the marketing funnel.
As more and more people turn to the web for researching their next purchase, it's important to make sure they're getting the information they need to bring them back to your website.
At The Post House, we'll make sure you're creating the right message for the right customer--so they can find it at the right time in the buying cycle.
Content Creation and Creative Services
Content is king in video, and every second counts. Once we've designed a strategy, we'll work with you to create content that connects with your customers.
Our group of writers, producers, and editors have been producing award-winning videos for years, and we are well versed in what makes "killer content" on the web. Our videos are designed from the ground up to answer the questions or fulfill the need that people are searching for--whether its a new product or explanations about your services.
One of the best ways to do that is through "branded content". Check out our blog for more info on that topic.
Video Production and Editing
The biggest struggle for most companies trying to produce their own video is making it look professional. While "user-generated" video was acceptable not that long ago, companies today are realizing that they really only have one chance to make a good first impression.
In fact, a bad video is worse than no video at all. Poor lighting, unwanted noises in the soundtrack, and poorly edited interviews can seriously harm your hard-earned reputation.
We've been shooting in HD for over a decade now and have produced videos on everything from corporate overviews, product demos, training videos, testimonials, FAQs, success stories, trade show videos, and more.
Our newest editing services include "Done For You Video Editing" and "Repurposing Videos for Social Media Marketing". These were added to help corporate marketing teams who want to shoot themselves but need help finishing their videos to create branding consistency and successful social media marketing content.
Contact us today for a free consultation on your next project.
Graphics and animation
Adding visual interest is a key component to keeping people engaged. If you have a product or service that is difficult to explain or show with traditional video, consider using graphics, text, illustrations, and animation to explain it.
Animation can be used to enhance infographics, meeting openers, and even complicated manufacturing processes. And it's also a great way to catch your potential customers' attention at trade shows and other events.
One of the most effective videos we offer are animated "Explainer Videos" are typically two to three minutes long and can convey your message to the masses in a way that keeps them watching.
360 Photography & Virtual Tour Production
If you have a "destination" business, our virtual tours and photography services are a great way to show it off. Hotels, resorts, vacation rentals, museums, hospitals and universities are all great places that would benefit from our one-of-a-kind 360 virtual tours.
Our interactive 360 tours are much more than just a slideshow. Each tour is a custom-designed, feature-rich HTML mini-site that you can embed or link to your website, send in emails, or show off in your lobby.
And, Post House Virtual Tours are meant to be seen in full-screen. No video players or extra buttons to push. Just clean, clear high-resolution panoramas and photos on every tour. And now, they are GPS-enabled for an even greater WOW Factor! Pull it up on an i-pad or tablet and watch what happens when you spin around.
Video SEO & Distribution
Even the best videos will miss their target audience without search engine optimization (SEO), search engine marketing (SEM) and social media marketing (SMM).
Our web videos are designed from the ground up using proven content marketing methods to ensure they're both web and mobile-friendly and are formatted in a way to make sure they get to the point.
If you are considering a new campaign, give us a call. We have some pretty sweet new web video marketing packages that you might be interested in, including our Batch and Release Web Video Marketing program if you really want to get serious and post videos monthly--and save money while you're at it. Not to mention our YouTube VIDEO SEO program and Video Content Marketing Plan.
Need more? Contact us about ways to get even more results through Google, YouTube, and Facebook advertising.