Instagram & Facebook video
WHY USE INSTAGRAM & FACEBOOK VIDEOS
Instagram & Facebook Videos are targeted and used to reach your specific audience on the platforms they use. You should create a variety of different types of videos specifically designed for each audience depending on the content you are trying to showcase.
While these two social media platforms tend to cater to different demographics, they make it very easy to adjust your content to match. This way you can reach the largest audience possible with the same base content tailored for the specific platform.
WAYS TO USE INSTAGRAM & FACEBOOK VIDEOS
Instagram ads are typically used to reach a younger audience with a generally shorter attention span. You can also use the Stories feature to convey short, concentrated, bursts of content. These ads tend to be more colorful and flashy than those seen on Facebook in order to grab the attention of the younger audience.
Facebook on the other hand has a generally broader audience but skews more to an older demographic. Longer videos typically perform better on Facebook along with deeper and more informative videos. Facebook users tend to want more information than less in their videos and ads.
One problem with both platforms however is that both have only fleeting opportunities to connect with your message. They’re great for “impressions'' but aren’t effective for longer video content.
KEY STRATEGIES FOR INSTAGRAM & FACEBOOK VIDEOS
Include a Call to Action to increase customer engagement.
You can pay to boost the reach and noticeability of the ad to increase views and engagement.
Post content regularly to keep your audience engaged.
Engage viewers with shorter videos and add links to a Landing Page with a longer video whenever possible.