Video Isn’t the New Shiny Thing — It’s the New Front Door If you’ve been in business for a while, you’ve seen plenty of marketing trends come and go. Video isn’t one of them. For businesses, nonprofits, communities, and families, it’s become the most natural way to show who you are, what you care about, and why it matters — before someone ever picks up the phone, walks through your door, or sends an email. It’s not about being flashy. It’s about being clear, human, and memorable. And when...

Originally published October 2025. Updated September 2026 to reflect the expanded Grow Eau Claire platform, new website and current program. When Grow Eau Claire launched, the idea was fairly simple: create a better way for Eau Claire businesses to tell their stories through video while giving the community a central place to discover the people, companies and organizations helping our area grow. Since then, the program has grown too. Today, Grow Eau Claire is becoming much more than a...

If you're in charge of your company's marketing efforts, you've no doubt heard that video is probably the best tool to market your...