Maximizing Your Video Content

Video Isn’t the New Shiny Thing — It’s the New Front Door

If you’ve been in business for a while, you’ve seen plenty of marketing trends come and go.

Video isn’t one of them.

For businesses, nonprofits, communities, and families, it’s become the most natural way to show who you are, what you care about, and why it matters — before someone ever picks up the phone, walks through your door, or sends an email.

It’s not about being flashy. It’s about being clear, human, and memorable. And when it’s done right, it keeps working for you for years.

Why Video Works (and Why It Works Here)

People don’t experience your business through a brochure anymore. They experience it through a screen — usually on a phone, usually in under a minute.

Video helps you:

• Be understood quickly – no walls of text, no guesswork

• Build trust faster – people can see you and hear you

• Show your culture and values – not just say them

• Explain what makes you different

• Stay top-of-mind when someone is ready to make a decision

For a local business, that matters.

Because people don’t just choose a service, they choose people. They choose a place. They choose a story they can see themselves in.

The Types of Videos That Actually Move the Needle

There’s no single “right” video. The best approach is the one that fits your goals and your audience.

Some of the most effective formats we see:

• Customer success stories - Real voices. Real experiences. Real trust.

• A simple, clear overview of What You Do video - The video you wish every new prospect watched first.

• Behind-the-Scenes moments - Your process, your team, your personality.

• Event and Community Highlight videos - Energy, connection, and proof that you’re active and engaged.

• Short Educational videos - Share what you know. Become the go-to resource.

• Product or Service Demos or Walk-Throughs - Show, don’t just tell, how you help.

Each one becomes an asset you can use again and again — on your website, in email, on social, inside proposals, and on platforms like the Grow Eau Claire video hub.

A Simple Way to Think About Using Video

You don’t start with a camera. You start with a purpose.

1. What do you want this to do for your business? Attract talent? Build trust? Shorten your sales cycle?

2. Who needs to see it? Future customers? Future employees? The local community? Site selectors?

3. What do they need to feel when they watch it? Confident. Comfortable. Curious. Inspired.

From there, everything else gets easier.

And no, it doesn’t have to be complicated or “commercial-level” to be effective. It just has to be intentional.

What Makes a Video Actually Connect

The videos that work best aren’t the most expensive.

They’re the most real.

• Start with something that matters in the first few seconds

• Keep it focused and conversational

• Let real people speak

• Make it easy to watch without sound

• Invite the viewer to take one simple next step

Most of all, tell a story. Because people remember stories. They don’t remember bullet points — though they have their place in blogs;-).

Video Works Best When It’s Part of a Bigger System

One video isn’t a campaign. It’s a foundation.

From a single shoot, you can create:

• Website content

• Social media clips

• Email marketing assets

• Recruiting tools

• Sales support pieces

• Long-term visibility on platforms like Grow Eau Claire

That’s how video becomes one of the most cost-effective marketing investments you can make, not because it’s trendy, but because it keeps working.

This Is What We Do at The Post House

We’re not just here to make “content.” We’re here to help you:

• Be seen

• Be understood

• Be remembered

• And represent this community well while you do it

Whether it’s for your business, your organization, or your family’s story, the goal is the same:

Create something honest, useful, and built to last.

Your Next Step

You don’t need to do everything at once.

Start with one story. One clear message. One video that does a real job for you.

Then let it grow from there.

When you’re ready, we’re here to help you make something that feels like you, and keeps delivering value long after it’s finished.