Animated Explainer Video
WHY USE ANIMATED EXPLAINER VIDEOS
Animated Explainer Videos are a great tool for businesses that offer a service that is complex and confusing. These types of videos allow you to explain your product in a simple and creative way. The animation typically helps the viewer understand the information in a simplified and eye-catching way.
Many consumers enjoy being able to understand how a product functions before purchasing it. An animated explainer video is a great tool for showcasing that information in an easily digestible way.
WAYS TO USE ANIMATED EXPLAINER VIDEOS
Animated Explainer Videos are most effective for customers near the top of the funnel and are useful in any scenario that might require explaining your product or service to consumers. This could be in a meeting, at a trade show, in an email, or even on social media.
This could be in a meeting, at a trade show, in an email, or even on social media.
These videos should be targeted towards explaining a specific problem or point of confusion consumers seem to be having about your product or service. The video should explain and solve this consumer problem and include a strong call to action to engage consumers after the fact.
KEY STRATEGIES FOR ANIMATED EXPLAINER VIDEOS
Keep it simple so anyone can understand and follow the video.
Keep the video length short, three minutes or less is preferable.
Create a clear brand image for the video and any future explainer videos.