Live Stream Videos
WHY USE LIVE STREAM VIDEOS
Live Stream Videos are a great way to build consumer engagement and trust at a low cost in comparison to other types of videos. Live Streams allow for you to actively engage with your consumers, answer questions, and relate to the audience. A lot of live-streaming can be done from a home studio or business–often well-enough on your phone or home computer. Consider a production company if you have 2 or more speakers or participants so you don't have to worry about the technical side and can focus on your message.
Consumers increasingly prefer watching Live Stream Videos over standard social media or marketing videos. They prefer the authenticity and reality that comes with them from the brand.
WAYS TO USE LIVE STREAM VIDEOS
Live Stream Videos are a great tool to use for answering customer questions along with demonstrating your products live for your audience. They can also be a useful tool for just engaging with your audience and performing marketing research.
Live Stream Videos allow you to actively see how your viewers are reacting and respond accordingly. These videos are very dynamic because of the freedom they offer to both the viewer and the creator.
KEY STRATEGIES FOR LIVE STREAM VIDEOS
Live Streams can be produced cheaply using only a laptop or cellphone camera, you don’t need the highest quality of tools.
Keep it real, your audience wants to see the real people behind the business.
Prepare ahead of time but also be ready to answer questions and improvise on the spot.
Consider a production company when you want a more professional look or sound–especially if you have more than one presenter.