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Testimonial Story Video
WHY USE TESTIMONIAL STORY VIDEOS
Customers don’t always trust your own brand's word when it comes your services. That’s why testimonial videos are important because they showcase previous customers that have used your products and been satisfied. Testimonial videos are typically shorter, less technical and contain less detail than a Customer Case Study, and most often contain several different customers or businesses
Since testimonial videos can contain multiple customers across a variety of businesses potential customers are a lot more likely to relate to at least one of them.
WAYS TO USE TESTIMONIAL STORY VIDEOS
Use testimonial videos on your website and prepare shorter individual versions on social media channels to build brand credibility and lead them back to your landing page. Testimonial videos are great for piquing the interest of potential customers because they want to hear the story of these customers.
Testimonial Story Videos are a great tool for building trust and encouraging consumers to learn more about the product they are interested in and how it works.
Individual soundbites from testimonials can also be used in product tutorials, demos and other videos where appropriate to promote your product or services.
KEY STRATEGIES FOR TESTIMONIAL STORY VIDEOS
Focus on the “Why”. Potential customers don’t want to know the features of your product as much as they want to know why they should buy it.
Build an emotional connection through storytelling.
Keep the video short, a couple minutes in length, otherwise viewers lose interest.
Develop a series of questions that get to the point quickly with Testimonial Videos.
If they need a lot of detail, consider a Customer Case Study.