Cinematic/Brand Anthem Video
WHY USE BRAND ANTHEM VIDEOS
A Brand Anthem video is not your traditional style of video marketing. The point of a Brand Anthem video is to connect with your audience emotionally and show who and what makes up your brand in a cinematic beyond your products in a cinematic and high-quality format. These videos are becoming increasingly popular for consumers as they want to know who they are buying from and what they stand for.
The key to a Brand Anthem video is to think of a key message or purpose that sums up your brand and ideals. You then want to create a video that conveys this message and how it relates to your brand.
To truly connect with viewers, Brand Anthems should use only the best cinematography and limited use of stock footage–and then only when needed and appropriate. There’s nothing worse than using stock footage scenes that don’t work for a company that only works locally.
Here’s a video that explains this better than we ever could–oddly enough from a stock footage company.
WAYS TO USE BRAND ANTHEM VIDEOS
Use Brand Anthem videos to get people talking about your brand and your message. These videos are a great way to build brand awareness among consumers and get them interested in your brand first and foremost.
These videos are great for many different purposes and should reflect that. Your brand anthem video should build your consumer base, speak to investors, and build your team. This video should reflect the quality of your company and therefore be the highest quality standard possible with cinematography that speaks to your consumers.
KEY STRATEGIES FOR BRAND ANTHEM VIDEOS
Less is sometimes more when it comes to narration and text.
It is important to create an emotional connection.
Focus on telling a story, not selling your products.
Make sure to give this video you're all as it will be a reflection of your brand.