WHY USE TRAINING VIDEOS
Training Videos are shown to improve engagement and information retention over other forms of training. Video Training can incorporate a variety of different media that keeps people engaged and interested so they can better remember the information presented to them.
Training Videos makes teaching employees much easier and cheaper in the long run by not requiring someone on staff to train. While training videos can't cover everything someone might need to learn, they are a great tool for making the process easier, more consistent, and less expensive than in-person and on-site training.
At The Post House we can even create gamified 360 videos and Virtual Reality Training programs to increase user engagement and retention.
WAYS TO USE TRAINING VIDEOS
You can use Training Videos in-house to cover a variety of different topics that don’t necessarily need physical or “hands-on” training. These videos can also be reused anytime they are needed to train future employees or customers.
Training Videos don't have to be used for training your own employees though, they can also be a great tool for training consumers on the intricacies of your product. Many consumers want to be able to do as much as possible on their own with a product and Training Videos are a great way to help them do so.
KEY STRATEGIES FOR TRAINING VIDEOS
There are different types of training videos from live-action to animated and everything in between so choose what fits your needs.
Plan ahead with a script and what information you need to cover.
Maintain the same brand personality and image throughout all training videos.