WHY USE EDUCATIONAL VIDEOS
Educational Videos are a great way to show your expertise in a field your customers need to learn about and are a great way to build trust and credibility for your business.
Educational Videos are a great opportunity to mix entertainment with information. These videos should be used to educate your consumers on your products and to answer the questions they are asking. While these videos aren't used directly for selling your products, they are a great way to get consumers interested and educated about them.
WAYS TO USE EDUCATIONAL VIDEOS
Educational Videos can be used to showcase experts who are knowledgeable about your product or service. Consumers typically trust experts more than they trust the general public and video is an effective way to convey the information you want when customers are in a learning mode.
They can also be a great tool for addressing common misconceptions about your product or highlighting current trends. Over time consumers can build up their own ideas about a product if there is no direct source of information so having an educational video available can help them mitigate any confusion.
KEY STRATEGIES FOR EDUCATIONAL VIDEOS
Create a strong plan before you begin filming, it could be useful to storyboard the important parts you want to hit.
Use quotable facts and avoid making up any information.
Use graphs and charts to explain your information.