WHY USE PRODUCT DEMO VIDEOS
A Product Demo is a video demonstration of how a product looks and functions in real life. These videos are a great way of introducing consumers to your product and providing a lot more detail about it than you would in other video types. The video should focus on the highlights and features of the product while giving a general overview of the product as a whole.
The goal is to spark interest in the product and therefore your brand along with addressing any potential concerns consumers might have.
WAYS TO USE PRODUCT DEMO VIDEOS
You can use a Product Demo video as a way to introduce your product and brand to potential consumers who might not have heard of you before. Shorter Product demos can be a great tool for social media marketing while longer videos should be used on other platforms like youtube.
You can also use Product Demos as another form of training or introductory video for your product in scenarios where consumers might want to learn more about a product they own. These videos are typically longer and more in-depth than what you would see on social media platforms when trying to introduce your product to consumers.
KEY STRATEGIES FOR PRODUCT DEMO VIDEOS
Prepare a script ahead of time.
Keep it as short as the product complexity allows you to make it.
Avoid overloading the viewer with information.
Tailor the video to your audience.