WHY USE PRE-ROLL ADS
Pre-Roll and Mid-Roll Ads are short 15, 30, or 60 second video ads that play before or during a video that viewers find online. The goal of Pre-Roll Ads is to engage the viewer in a very short time frame with interesting visuals and a CTA (Call to Action).
Due to the way these ads' function, playing before another desired video, viewers are extremely likely to stay engaged and pay attention to the content in comparison to other video types. The viewer wants to watch the video they initially clicked on so they will watch your ad while they wait.
Mid roll ads on the other hand, are often avoided by consumers and should be used with caution.
WAYS TO USE PRE-ROLL ADS
Use Pre-Roll Ads as a tool to generate brand awareness in potential consumers who may have never heard of your brand before. Even if the viewer were to skip the ad if given the option they would still have been exposed to your brand.
Pre-Roll Ads are also a great tool for creating user engagement and conversions. Make sure the video is engaging and memorable and include a strong CTA at the end that encourages the viewer to click.
KEY STRATEGIES FOR PRE-ROLL ADS
Pack the first 5 seconds of the ad with the most basic version of your message.
Create highly targeted messages for different types of viewers.
Include a link to your website.