Live-Action Explainer Video
WHY USE LIVE-ACTION EXPLAINER VIDEOS
Compared to Animated Explainer Videos, Live-Action Explainer Videos are great for situations where it might be easier to explain something by actually showing it in real life. Sometimes it is easier for consumers to comprehend something when they can see how it actually looks and works.
Consumers also enjoy being able to see a real person expressing emotion and reacting in the video. This makes them feel like they can connect and relate to the brand more.
WAYS TO USE LIVE-ACTION EXPLAINER VIDEOS
Use a Live-Action Explainer Video anytime you need to demonstrate or explain how your product works to others. Consumers like seeing how products work in the hands of real people. These videos are great if you have a more complicated product you need to explain to the consumer.
You can also use a Live-Action Explainer Video as a tool for showcasing your brand and your ideals using an actor. Consumers want to see how your product or service works and these videos are a great way to demonstrate the product and your brand at the same time.
KEY STRATEGIES FOR LIVE-ACTION EXPLAINER VIDEOS
Showcase how your product works in the hands of real people.
Keep it simple so the video is easily understandable.
Make the video relatable and build a connection with your audience.