Landing Page Video
WHY USE LANDING PAGE VIDEOS
Video is a great way to show potential customers who you are and what you have to offer as a brand. That is why Landing Page Videos are a great way to immediately introduce customers to your brand and make an impression.
By including a Landing Page Video, it allows visitors to your website to easily view and understand your brand and message with just one click. Consumers are more likely to watch and engage with a video than they are with text or images.
Learn more about landing pages here
WAYS TO USE LANDING PAGE VIDEOS
There are several different ways you can use video on your landing page. You can use it as the primary page content or as background content depending on the purpose you want the video to serve.
You can also use video in-line with text to help convey the narrative on your landing page. The trick is that video should only be used on a landing page if it directly supports the existing content already on the page. Don't add a video just to have one if the content doesn't match.
KEY STRATEGIES FOR LANDING PAGE VIDEOS
Hint at features and benefits consumers can get from your product.
Show your audience that you understand and care about them.
Include a Call to Action at the end of the video.
Keep the video short so consumers can get their answers quickly.
Design the landing page around the video and not the other way around.
Include a "contact us" option on the landing page for further questions.