Trade Show Video
WHY USE TRADE SHOW VIDEOS
Trade Show Videos are a great way to attract more attention to your booth or stand at a trade show. Most people prefer watching video over looking at text or images on a table, so a Trade Show Video instantly puts you above the competition without one.
Trade Shows are all about attracting the most attention possible so you want to do anything you can to help that happen. A video is not only a great way to attract attention but also inform and engage the viewer. This then leads them to your booth where they can ask any questions they might have and hopefully become a consumer.
WAYS TO USE TRADE SHOW VIDEOS
Use Trade Show Videos before, during and after the event. Use it in social media promos and emails several weeks before to promote the event. Use it on a large TV in your booth to stand out in the crowded showroom and grab people’s attention. And use after the event to let both attendees and those who missed the event know what your business is doing.
It can also be a smart idea to create multiple different videos for a Trade Show. For example, one video could be displayed on a larger screen and focus on grabbing people's attention and making them interested. Then you have a more informative video playing on a smaller screen at your booth that the viewer can then watch in private with headphones to tune out the noise.
KEY STRATEGIES FOR TRADE SHOW VIDEOS
Prepare captions or written text for those who may be hard of hearing at the show.
Make the display big and easily noticeable to attract more attention.
Make the video colorful and vibrant with bold text, animation, eye catching video to engage and attract an audience-even from a distance