WHY USE AUGMENTED REALITY
Augmented Reality is a newer tool brands are using for marketing but a very effective one. It allows you to give your consumers a unique experience where they can see and interact with your products or brand.
With the vast majority of people these days owning cell phones the ease of use for Augmented Reality has increased dramatically. Consumers only need a smartphone with a camera in order to participate and feel engaged with the content.
WAYS TO USE AUGMENTED REALITY
You can use Augmented Reality as a way to let consumers try out your products before deciding to purchase them. This includes products like clothing, home decor, automobiles, and much more that consumers want to visualize in real life before hitting purchase.
Augmented Reality can also be a great way to provide tours of locations from the comfort of your home. It could also be used to provide additional viewing content when touring a specific location like a museum or your brand's offices.
KEY STRATEGIES FOR AUGMENTED REALITY
Make the content intractable to keep the viewer engaged.
Make it memorable and easy to use to encourage viewers to share it.
Listen to consumers and improve it based on their feedback.