Email Marketing Video
WHY USE EMAIL MARKETING VIDEOS
The majority of marketing emails today go unread and unseen due to the lack of uniqueness and innovation. That is why it is important to include Email Marketing Videos in your email marketing strategy.
Email Marketing Videos stand out in a consumer's inbox driving up clicks and conversions as a result. With the majority of brands not including video in their email marketing strategy it is a sure-fire way to show that you have something special to offer.
WAYS TO USE EMAIL MARKETING VIDEOS
Video can be used in email marketing in a variety of different ways with different effects. You could include a video right off the bat at the top of your message to introduce it and your brand to the consumer before they read on.
It could also be included part way through your message as a way to convey a certain topic or feature you discussed in your message.
Another way to use video is as a background header in your email. This is still a great way to grab the consumers attention without getting in their face with your content.
KEY STRATEGIES FOR EMAIL MARKETING VIDEOS
Use the word “Video” in the subject line to grab attention.
Enable auto play for the video but turn the sound off by default for the viewer.
Include captions for the viewer.