WHY USE DOCUMENTARY VIDEOS
Docs and Mini-Docs are a great tool for brands who want to share their story or go into a lot more detail about a product than you can in other video types. These are generally longer form videos that go into extreme depth and are highly informative.
These videos might not be as widely popular as some of the other more short form video types but are a great way to engage with customers. They allow you to share your "origin" story and get viewers talking and relating to your brand.
WAYS TO USE DOCUMENTARY VIDEOS
Documentary videos should be used if you are working on or developing anything that you believe your audience would like to learn more about and see the journey you took. Documentaries should not be used for every product type but only for those you think consumers want to see how it came to be.
These videos can also be used to tell a story about your brand or the people that work for it that you believe consumers might be interested in. Consumers want to relate to your brand so sharing a story is a great way to do that.
KEY STRATEGIES FOR DOCUMENTARY VIDEOS
Quality over quantity, focus on making quality documentaries over several lesser ones.
Keep it engaging but don't dumb it down too much, your audience wants to see how these things work.
Be honest and authentic for the viewer.