Thought Leadership Video
WHY USE THOUGHT LEADERSHIP VIDEOS
Thought Leadership is traditionally done through other forms of media such as blogs. However, with video becoming an increasingly popular form of content it is essential to consider it as an option for thought leadership. With most platforms putting their focus into video content it is much easier to reach your audience through those channels with a thought Leadership Video compared to the written text.
WAYS TO USE THOUGHT LEADERSHIP VIDEOS
You can use Thought Leadership Videos in e-newsletters, emails and Vlogs to connect with your audience and promote trust between them and your brand. Creating a series of Thought Leadership Videos at once and releasing them over time is a cost-effective way to keep your audience engaged and coming back.
You can use Thought Leadership Videos to showcase a new business idea or product to both consumers and employees. These videos can also be used to answer questions from consumers and relate to them in a more personal way.
Do you already have a Vlog? That's great. Revisit them and consider shooting them on video.
KEY STRATEGIES FOR THOUGHT LEADERSHIP VIDEOS
Answer the questions you know your audience has for your brand.
Maintain a brand personality throughout all videos.
Publish videos regularly so your audience knows when to expect more.