Customer Case Study
WHY USE CUSTOMER CASE STUDIES
Customer Case Studies are a great tool for building trust in your brand for both existing and potential customers. Case Study videos showcase one specific customer that has had positive experiences with your brand and encourages other consumers to follow them.
It is important for customers to feel like they can relate and connect with your brand and Customer Case Studies are a great tool for that. Case Study Videos should be authentic and focus on one customer's situation or problem, the solution you offered, and the positive outcome that resulted.
WAYS TO USE CUSTOMER CASE STUDY VIDEOS
Use Case Study Videos on your website, sales calls, emails, and newsletters. Create shorter video ads or teasers to let people know where to find them with a link back to your website or landing page with an easy way to reach you.
Customer Case Studies are great for convincing customers who are on the fence to trust your brand and are a popular mid-funnel video that “interested” customers will watch. This means longer might be more effective–as long as it’s interesting and not redundant.
Consumers want to trust your brand but prefer to follow in others' footsteps. A Customer Case Study is a great tool to encourage uneasy customers to trust in your brand and products.