Customer Case Study

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WHY USE CUSTOMER CASE STUDIES

 

Customer Case Studies are a great tool for building trust in your brand for both existing and potential customers. Case Study videos showcase one specific customer that has had positive experiences with your brand and encourages other consumers to follow them.

It is important for customers to feel like they can relate and connect with your brand and Customer Case Studies are a great tool for that. Case Study Videos should be authentic and focus on one customer's situation or problem, the solution you offered, and the positive outcome that resulted.

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WAYS TO USE CUSTOMER CASE STUDY VIDEOS

 

Use Case Study Videos on your website, sales calls, emails, and newsletters.  Create shorter video ads or teasers to let people know where to find them with a link back to your website or landing page with an easy way to reach you.

Customer Case Studies are great for convincing customers who are on the fence to trust your brand and are a popular mid-funnel video that “interested” customers will watch.  This means longer might be more effective–as long as it’s interesting and not redundant.

Consumers want to trust your brand but prefer to follow in others' footsteps. A Customer Case Study is a great tool to encourage uneasy customers to trust in your brand and products.

Shaking Hands in Front of a Camera
Bookshelf Broadcast

KEY STRATEGIES FOR CUSTOMER CASE STUDIES

 

  • Include graphs, charts, and other stats to build confidence that you normally wouldn’t share in shorter videos.
     

  • Be honest, customers want to hear the truth from your brand.
     

  • Be subtle in your self promotion, but include a clear call to action in the video.