WHY USE VERTICAL VIDEOS
Vertical Videos are marketing videos in a portrait orientation that are tailored for mobile devices. The aspect ratio typically associated with these videos is 9:16 which is the opposite of more traditional video marketing.
Vertical Videos for marketing are becoming increasingly popular as more marketers embrace the idea that mobile users like vertical videos. The vast majority of mobile users prefer looking at content in a portrait orientation and less than 30% of mobile users will rotate their phone horizontally for horizontal videos.
WAYS TO USE VERTICAL VIDEOS
Use vertical video ads in a consumer's social media feed to generate awareness and interest in your brand. Consumers are more likely to watch the video if it is short and doesn’t require them to rotate their screen to view it properly.
Vertical Video ads are also great for tools that require this format of video such as Facebook or Instagram stories. Other social media platforms are developed entirely around the idea of using vertical video too such as TikTok.
KEY STRATEGIES FOR VERTICAL VIDEOS
Include text since most viewers will probably watch without volume.
Plan ahead when shooting videos so you don’t have to try to turn landscape videos that weren’t meant for vertical videos into vertical ads.
Include music for viewers that do listen with sound.