Wyzowl, a video production company based in England commissioned a survey of businesses and consumers to get a grasp on The State of Video Marketing in 2017. Much is what we might expect, the growth of video for business is showing no signs of letting up. Here are some of the more profound findings:
A staggering 99% of those who have used video plan to again.
In fact, of all businesses surveyed 92% said they would spend the same or more on video next year.
But even in view of remarkable growth, a significant 39% have still not ventured into the video realm.
And yet, 85% of them plan to in the future.
98% of consumers surveyed say they have watched an explainer video to learn more about a product or service.
69% say they would rather watch a video than read the text - - when both are on the same page.
70% say they have shared a branded video with friends on their social network.
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