- Don Byrne
How to Use Video in Your 2020 Marketing Plan
Updated: Dec 27, 2019
Execute Your 2020 Video Projects with Ease
[Part 1 of our Video Marketing Toolkit]
There are a ton of reasons to use video in your marketing these days. As marketers, we all know that. In fact, over half of consumers of all ages show a consistent preference for video from companies or brands they support.

But the need for video doesn’t negate the complexity. It can be a huge undertaking, which means if you’re going to do it, chances are you’ll need to dedicate a significant amount of resources to creating your video, whether you do it in-house or outsource it to a video agency or freelancer. Depending on the type of video, there can be a lot of planning, coordinating, scheduling, and managing all the details that takes your precious time.
This series is intended to make things a little easier for you and give you some tools to help you execute your video project with ease.
Let’s start with the types of video you can include in your marketing plan for 2020:
If you want a video that will...
Increase Sales
Consider:
TV Commercials, Pre-Roll, and Social Media Ads
Email Videos
Infomercials
Content Marketing Videos
Brand Anthems
Sponsored Videos
Landing Page Videos
Explainer & Whiteboard Videos
Promo Videos
Educate Your Customers/Employees
Consider:
How-To and Do-It-Yourself Videos
Just-in-Time Learning / Videos on Demand
Maintenance Videos
Website FAQ Videos
Live, Two-way Video
Internal Training Videos
Tutorials / Screencasts
Customer Support Videos
Post Sale Support / Follow-up Videos
Explain Your Company’s Services
Consider:
Corporate Overview/About Us Videos
Annual Report/Review Videos
Executive Presentations
Employee Bio Videos
Staff Presentation Videos
Facility Tour Videos/360
Lobby / Waiting Room Videos
Trade Show Videos
How-It’s-Made Videos
Webinar Videos
Drive People Back to Your Website & Build an Audience
Consider:
Social Media (Facebook, LinkedIn and Instagram) Videos
VLOGs
Email Videos
Focus Groups and Polling
Interactive Videos
360 Videos
Tutorial Videos
Episodic Videos
Introduce a New Product or Service
Consider:
Product Intro Videos
Product Demos
Product Reviews
Visual Stories / Music Videos
Video White Papers
In-Store Videos
Explainer Videos (Whiteboards, Animated and Live Action)
Convince a Customer to Buy Your Product
Consider:
Customer Testimonials
Success Stories
Video Case Studies
Man-on-the-street Interviews
Customer Presentation Videos
Top 10 List Videos
FAQs Videos
How-To Videos
Help and Find New Employees
Consider:
Conference/Trade Show Videos
Employee Orientation / On-boarding Videos
Health, Legal & Safety Videos
Employee Updates
Employee Interviews
Recruitment Videos
Training Videos
Increase Public Awareness & Build Trust
Consider:
Video Press Releases
Ask the Expert Videos
PR Support Materials
Community Relations Video
Customer Testimonials
Corporate Leadership Interviews
Video Press Releases
EPK (electronic press kit)
Record or Promote an Event
Consider:
Presentation Videos
Round table Sessions
Q&A Expert Sessions
Behind the Scenes Videos
Recorded Webinar Videos
Podcast Videos and Audio
Video Marketing Toolkit - What’s Next?
So where do you start? How do you go about getting started with one of these videos? And how much do they cost? How can you save money? And how can you get them seen to get a great ROI? And finally, how can you re-purpose what you've done into a variety of new videos for other marketing opportunities? We’ll be talking about all that in our next few blogs. Stay tuned, or give us a call at 715-858-0454 to schedule a consultation and we can help you figure out which type would make sense to help you reach your goals.
Booking for Q1 and Q2, 2020 We’re scheduling shoots for Q1 and Q2 now, so if you’re thinking of getting going on video before summer, contact us now to get on the schedule!
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